SEJARAH LEVI'S

The Rest is History

Levi was In The Apparel Business. Everybody for Miles Around wanted a Pair of His Britches. They Weren’t called 501′s yet, and they Weren’t really even Pants, but more of a Pull on Overall Style to wear with suspenders. The earliest pairs weren’t even Blue but more of a Potato Sack Brown color, with the Cut to Match. Fashion followed Function, but not for Some Time to Come.• On May 20, 1873, Levi-Strauss & Nevada Tailor David Jacobs received U.S.Patent No.139,121.
This date is now considered the official birthday of The ‘Blue Denim Jean’.
• Also in 1873, Levi Strauss & Company began using the Iconic Chevron pocket stitch design. Levi and Nevada tailor Jacobs co-patented the process of putting rivets in pants for strength.
• The ‘Two-Horse Brand’ Label showing a team of horses trying to pull apart a pair of pants, was first used in 1886.
• In 1890 the firm assigned its first lot numbers to its products, and the famous number “501″ was assigned to the riveted pants. In that year as well, Levi Strauss & Co. was formally incorporated and issued 18,000 shares of stock in the company to family members and employees.
• A second back pocket was added in about 1901 and belt loops appeared in 1922—the pants would sport both loops and suspender buttons until 1937.
This Pair of ‘Dead-Stock’ Buckle-Back LEVI’S 501′s from 1917 have never been worn & are worth Many Thousands of Dollars ~Iconic Chevron Single-Needle Stitching and ‘Fold-Over’ Label

Levi-Strauss had already Been in Business for 30-Plus Years at the Turn of the Century ~ He had Built His Company Up from a small Dry Goods store into a Company with virtually No Competition and he had Worked Hard. Levi died on September 26, 1902 at the age of 73. He never married, so he left the business to his four nephews, Jacob, Sigmund, Louis, and Abraham Stern, the sons of his sister Fanny and her husband David Stern. He also left bequests to a number of charities such as the Pacific Hebrew Orphan Asylum and the Roman Catholic Orphan Asylum. Levi’s fortune in 1902 money was estimated to be around 6 million dollars. He was buried in Colma, California.